Sarinah Jaya was founded on March 27, 1974 with the goal of becoming Indonesia’s first leading modern department store. The retail area was expanded from 7,000 square meters to 200,000 square meters, making it the largest department store in Indonesia. The new shopping complex underwent several name changes, from Sarinah Jaya to Pasaraya to Pasaraya Big & Beautiful, and lastly from Pasaraya Grande to Pasaraya The Pride of Indonesia.Read more »
